Background and Experience

Over 20 years experience in marketing and communications in Further and Higher Education:

Jan 1991 - Mar 1995 Joseph Priestley College
As the College's first Marketing Manager I introduced student and employer perception surveys, improved promotional material and helped develop a customer-centred approach to marketing and recruitment.

Mar 1995 - Jan 1997 Dewsbury College
First Marketing Manager at a larger FE College.

Jan 1997 - Aug 2006 University of Huddersfield
Head of Public Relations. Managed a six-strong marketing communications and marketing team and had ultimate line-management responsibility for an eight-strong Printing Services unit.

Responsible for market research, web development, PR, promotional publications and alumni relations.
Initiated, managed and evaluated the University's first multi-platform awareness-raising campaigns from 2003 onwards, featuring Chancellor Sir Patrick Stewart.

Aug 2006 - July 2010 Keele University
A member of the senior management team within the Directorate of Commercial and Facilities Management.
I led an eight-strong team responsible for PR, public events, alumni relations and fundraising and an annual arts programme.

Introduced a new, content-managed website and the University's first telethon fundraising campaigns.

Present - self employed and carrying out a range of freelance marketing and market research projects for a number of clients in Further and Higher Education and training.

Previous commercial experience

1988 - 1990 first Marketing Manager with Raven Computers Ltd, Bradford.
Carried out successful advertising and direct-mail campaigns and road-show exhibitions for a PC dealer/provider of networking solutions.

Also during the early/mid 1980s in-house copywriting/technical writing with Ry-Offset Graphics (The Knight Organisation) a distributor of offset printing equipment. Various market research and PR roles in small to medium sized organisations.


Three As at A Level - Llantarnam Comprehensive School 1979

First Class Hons. BA English/History of Art, Leeds University 1982

MA English, Leeds University 1983

Chartered Institute of Marketing, Diploma in Marketing 1994

MCIM, Chartered Marketer from 1998